We've labored over the decision of whether or not to raise the admission price to the SWAP for years. The last time we raised the admission price was a whopping 20+ years ago in 2001, when it went from $3 to $5. We liked $5 for a lot of reasons, mostly because it was really easy to make change... a huge consideration when trying to get 1000+ people in the doors at 9:00 a.m. So while we could have raised the admission price to $7 or $8, we really didn't want to make the chaotic (and often, freezing cold) morning any longer (or colder) than we really had to. And let's face it... there is pretty much nothing from 20 years ago that hasn't doubled in price. We appreciate your continued support of the SWAP and promise we'll do everything we can to earn your $10!
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